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Young woman sitting on a bed christmas shopping on her laptop

The Christmas shopping window is quickly closing, with only a couple of weeks until the big day. And while some shoppers got a head start on Black Friday and Cyber Monday, many Americans aren’t rushing to the stores to finish shopping. A new study reveals the state closest to the North Pole is the most likely to shop for gifts last minute.

CasinoGuardian polled 2,000 Americans and compiled search volume data from Google Trends to identify which US states are most organized when shopping for Christmas gifts. 

Last Frontier Residents Are the Last to Shop

A recent study revealed Alaska is the state least organized and most likely to wait until the last minute to shop for Christmas gifts.

Each state received a ‘last-minute score’ determined by survey responses and search volume results. Alaska topped the list scoring 6.8 out of 10.

Despite Alaska being the closest state to the North Pole and having a town named North Pole, it still boasts many people waiting until the week before Christmas to shop.

Alaskan Searches

Holiday-themed search terms analyzed in Google Trends were ‘gifts for her, ‘gifts for him, ‘next day delivery,’ and ‘secret Santa. The study focused on searches made the last week before Christmas of 2021. Alaska scored 10/10 and had the highest search volume around key shopping terms.

Searches of the term ‘gifts for her’ spiking in the last few days before Christmas may suggest many Alaskans have difficulty finding gifts for the women in their lives.

Perhaps Alaska is so remote that people have difficulty shopping in person. Its struggling retail sector may also be a factor.

Last Minute Neighbors

Still, Arkansas, the home state of Walmart, takes second place on the list with a last-minute score of 6.5/10, debunking that “remote Alaska” theory.

Northern neighbors Montana and Wyoming followed closely, each scoring 6.3/10.

The Most Organized

North Dakota claims the title of most organized with a last-minute score of only 0.5/10. A measly 1% of respondents cop to shopping last-minute are North Dakotans, which explains why they also have zero searches of the researched holiday terms in the week before Christmas.

New Mexico is the second highest-organized state for Christmas shopping, scoring just 0.8. Pennsylvania, Ohio, and Delaware all round out the top five most organized states, each scoring 1.3.

Revealing Searches

The Google Trends search data reveals Americans search the term’ next day delivery’ the most during the months of November and December, with December 23rd having the highest number of searches.

Regardless of where they rank in the data pool, shoppers from all parts of the US head to Google to search ‘secret Santa’ in the last week before Christmas.

Other related searches that peak in the month of December are ‘stocking stuffers for him’, which may suggest women are the late shoppers. Also, ‘gifts under $50’ is popular for people seeking budget-friendly gift ideas.

There’s no denying that Christmas is a lot of work. Yet what would be more revealing would be to understand what motivates some shoppers to finish their holiday preparations in advance and others to spend Christmas Eve at the mall.

In many cases, the differences are likely due to consumer psychology. Yet, it would be interesting to learn how other factors such as budget restrictions or overspending may impact holiday spending and shopping habits.

Shopping Trends

Speaking on the results, a spokesperson at CasinoGuardian commented: “Every year, people will find themselves vowing to start their gift shopping earlier than they did the year before in order to reduce stress and take advantage of limited discounts and deals.

“However – for whatever reason – many still struggle to prioritize buying presents before the last minute. This data shows that if that’s you this year, you’re not alone – and luckily there are plenty of next day delivery offerings still available for you to benefit from this year.”

Christmas continues to arrive the same day each year. Yet, due to a lack of time, money, or organization, many still struggle to get ahead of the game when it comes to Christmas shopping.

This article was produced and syndicated by Cents + Purpose.

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Kristin Stones is the owner of Cents + Purpose, an online community dedicated to sharing practical personal finance content. Her mission is to equip women with the necessary tools and knowledge to take back control of their money and live a more purposeful life. She creates actionable content to help her audience achieve financial wellness using her simple approach to managing money - all learned through her personal experience of paying off almost $55,000 of debt in under two years.

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