Why did you create your blog? Did you do it as a hobby? Did you start with the intention of turning it into a side hustle? Or maybe you are hoping to make it a full-time gig and use the money you make to pay off your debt (like me)?
Well, in order to earn money with a blog you need traffic! The fastest way I’ve learned to get traffic to my blog is from Pinterest so I immediately started focusing on growing my Pinterest account.
There are some pretty solid tools available to help you build your Pinterest account at a ridiculously fast rate, but they are premium products. And p.s. –> Premium means they cost money.
If you are a new blogger with an unlimited budget then more power to you, get allll the tools! But many new bloggers (myself included) are not working with much of a budget, especially when just starting out.
» READ MORE: 7 Tools To Help You Make Money With Your Blog
In my opinion, there are two things that are essential to building your blog: getting traffic and building an email list. I already pay for ConvertKit because I feel that if you don’t start building your list right away then you are wasting precious time.
So if you’re already paying for your hosting, your email service provider, a theme, etc. there’s not much money left over in your budget to afford Pinterest schedulers too.
I’ve tried Tailwind for their free trial and although it took me a bit to get the hang of it, I really liked it and I could see the benefit of it pretty quickly. It’s very likely that I will sign up for a Tailwind subscription once I start earning enough from my blog to pay for it; however, in the meantime, I need to find other free ways to build my Pinterest account.
I want to share the few inexpensive, yet crucial, tools that I did invest in to grow my Pinterest reach from 2,000 to 65,800 views per month in 5 weeks! Now I’m sure it could be higher if I would have signed up for Tailwind Plus a month or two ago but I’m super happy with this growth.
How to Build Your Pinterest Account on a Budget
Here is what I recommend…Sign up for the Tailwind free trial to get 100 pins for free. Be sure you’re already on a bunch of group boards so you can make the best use of your pins as possible.
Also, join as many Tailwind Tribes as you can.
I would pin all of your content to tribes right away as I think they have the most potential and seem to have more repins than a lot of group boards. Be sure to read the rules of each tribe you join first, as they are all different.
In addition, you want to repin content from the tribes onto your own boards, that is how everyone benefits. Tailwind also has some great videos that walk you through how to get started.
I know you might not get a ton of traction from a free 100 pins, but I think it’s a good idea to try out the platform, see if you like it, and get some of your content out there in some Tribes, you never know who might share your pin and get you tons of traffic. Tailwind also has some great analytics to check out.
You can also sign up for the Boardbooster free trial also for 100 free pins. You can set up your pins to publish automatically on a schedule you set to post to your group boards. The great thing about Boardbooster is you can “set it and forget it”.
Update: Boardbooster has since closed for business.
Once I got all my boards set up initially I only have to go back if I want to make changes or when I publish a new pin! I go in and add it to my boards, takes me about 10 minutes once per week (because I publish one new pin per week)….it’s been a huge timesaver and allows me to also spend some time each day for manual pinning.
Invest in Yourself and Your Business
Remember, your blog is your business. Starting out I felt it was important to prioritize investing in myself and my business by furthering my Pinterest education. I went in search of an affordable Pinterest course and I somehow (probably on Pinterest, lol) stumbled upon a course called Pinteresting Strategies by Carly Campbell.
Carly is a full-time blogger who blogs at Mommy on Purpose and created this amazing (like seriously amazing) course about the system she uses to manually pin her pins without a scheduler and grew her Pinterest account and blog traffic like crazy.
This system will definitely take you a little more time, and more importantly…consistency, but once you see all the research and stats she shows to back it up, I think you will agree that it’s worth the time.
Not only does she detail her step-by-step pinning system but she really breaks down and explains how the Pinterest algorithm works and, more importantly, how you can work it.
Another thing I really like about this book is Carly does some little “experiments” of her own and formulates some s theories that I’ve never read anywhere else! Some extra tips that may not be earth-shattering but sometimes just a small change can make a world of difference.
I’m currently going through the course for the third time. This has become my Pinterest Bible. Boardbooster and Tailwind are awesome, don’t get me wrong, but when you learn Carly’s method for manual pinning it is a skill that you will have forever, whether you can afford a service that month or not, and mastering a new skill is priceless.
Check out more info on Carly’s Pinteresting Strategies course, I promise you’ll be so glad you did, it is jam-packed with so much knowledge and insight that I have yet to see anywhere else…
One thing I can say about blogging is that it’s important to test what’s out there. That’s why free trials are a beautiful thing.
Not every tool will work for every blogger, you have to weed through what’s available and see what works best for you! What is your pinning style?
Kristin Stones is the owner of Cents + Purpose, an online community dedicated to sharing practical personal finance content. Her mission is to equip women with the necessary tools and knowledge to take back control of their money and live a more purposeful life. She creates actionable content to help her audience achieve financial wellness using her simple approach to managing money - all learned through her personal experience of paying off almost $55,000 of debt in under two years.