14 Retail Chains Expanding While Others Struggle

While many retailers are closing stores and tightening budgets, some brands are moving in the opposite direction. These companies are opening new locations, entering fresh markets, and investing in growth despite economic uncertainty. Their strategies show that even in challenging times, there’s still room to thrive.

Burlington

Burlington’s off-price model is helping it grow while full-price retailers struggle. By offering brand-name clothing at a discount, it appeals to shoppers hunting for deals. The company is targeting both new markets and areas where competitors have closed stores.

Aldi

The discount grocery chain continues adding stores across the U.S., focusing on affordable prices and no-frills shopping. Its lean business model keeps costs low, appealing to budget-conscious shoppers. Aldi’s aggressive expansion is giving it a bigger footprint in both suburban and urban markets.

Ross Dress for Less

Like Burlington, Ross is thriving in the discount fashion space. The chain focuses on a treasure-hunt shopping experience that keeps customers returning. Expansion plans target suburban shopping centers and urban neighborhoods alike.

Costco

Membership renewals remain high, and Costco is responding by opening more warehouses. The retailer’s bulk buying power and competitive pricing keep customers coming back. New locations often see heavy traffic from day one, proving the warehouse model still works.

Floor & Decor

This specialty flooring retailer is growing as homeowners tackle renovation projects. Offering a huge selection at competitive prices, Floor & Decor attracts DIYers and contractors alike. Its expansion often focuses on large-format stores in fast-growing metro areas.

Dollar General

With an emphasis on small-town markets, Dollar General is building stores where few competitors operate. The company’s strategy taps into convenience and low prices, making it a go-to for everyday essentials. Its expansion shows no signs of slowing.

Tractor Supply Company

This rural lifestyle retailer is thriving as more Americans move outside big cities. Tractor Supply’s mix of farm supplies, pet products, and home goods caters perfectly to this demographic shift. New stores are popping up in growing rural communities nationwide.

Five Below

With its $5-and-under (and now some $10) price point, Five Below is capturing younger shoppers and parents. Its mix of fun, trendy items and seasonal goods has fueled consistent store openings. The brand’s playful shopping environment keeps customers engaged.

Dutch Bros Coffee

The drive-thru coffee chain has become a cult favorite, especially in the western U.S. Known for quick service and a fun menu, Dutch Bros is steadily opening new locations. Its loyal fan base makes new store launches highly anticipated events.

Ulta Beauty

Ulta’s combination of high-end and affordable beauty products draws a wide range of customers. The retailer is expanding in both standalone stores and inside Target locations. Its focus on in-store services, like salons, helps it stand out in the beauty market.

Hobby Lobby

Crafting and home décor remain in demand, and Hobby Lobby is capitalizing on it. The retailer continues to open large-format stores, especially in suburban areas. Its broad selection keeps crafters, decorators, and hobbyists coming back.

Ace Hardware

Community-focused and locally owned, many Ace stores are thriving while big-box competitors close. The brand is expanding in smaller markets where personalized service matters. It’s benefiting from a renewed interest in home improvement and repairs.

TJ Maxx

As part of the TJX Companies portfolio, TJ Maxx thrives on offering brand-name merchandise at steep discounts. The treasure-hunt feel and constant new inventory drive repeat visits. Expansion plans target high-traffic shopping centers.

At Home

This home décor superstore is growing thanks to strong demand for affordable decorating options. Offering a massive selection under one roof, At Home is positioning itself as a one-stop shop for furniture, art, and seasonal items. Its warehouse-style format works well in suburban shopping areas.

Growth in a Tough Market

While many retailers are cutting back, these chains prove that the right mix of pricing, location strategy, and customer loyalty can fuel growth. For shoppers, it means more options are on the way—even in an unpredictable economy.

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The article 14 Retail Chains Expanding While Others Struggle first appeared on Cents + Purpose.