Gen-Z woman leaning against a wall and looking at her phone

Older generations may call them indulgent, but Gen Z sees it differently. They’re not spending out of carelessness—they’re choosing small luxuries that bring value, comfort, or joy to their day-to-day lives. Here are eight things Gen Z won’t feel bad about spending on.

Daily Matcha or Specialty Drinks

People clinking cardboard coffee cups together
Image Credit: VitalikRadko via Deposit Photos.

It’s not just about caffeine—it’s about the experience. Many Gen Zers view their daily drink stop as a small ritual that gets them through a busy day. Whether it’s matcha, boba, or a lavender oat milk latte, they’re not giving it up anytime soon.

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Skincare Over Makeup

The Ordinary products on a white surface
Image Credit: Nataliia Suietska via Shutterstock.

Instead of dropping money on heavy makeup, Gen Z invests in skincare. From serums to sunscreens, they’d rather take care of their skin than cover it up. It’s less about vanity and more about long-term wellness—and they don’t see it as optional.

Ubers and Rideshares

Female rideshare driver driving a man in her car holding a phone
Image Credit: Antoniodiaz via Shutterstock.

Even when the bus or train is cheaper, Gen Z often sticks with Uber or Lyft. It’s not about being lazy—it’s about feeling safer and saving time. Late nights, unfamiliar routes, or packed schedules make the convenience worth the extra cost. For a lot of riders, peace of mind wins out over a few saved dollars.

Personalized Phone Accessories

Person using smartphone
Image Credit: Prykhodov via Deposit Photos.

From custom cases to trendy PopSockets, phone accessories are a form of self-expression. These little add-ons may not be essential, but for Gen Z, style and function go hand in hand—especially with the device they use most throughout the day.

Streaming Subscriptions They Actually Use

Laptop on table with Peacock streaming service on the screen
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While some are cutting back, Gen Z isn’t ashamed to keep the platforms they genuinely enjoy. If a Netflix binge or a favorite podcast helps them relax, it’s worth it. They’re quick to cancel unused subscriptions but don’t mind paying for what brings value.

Comfortable Tech Gear

Young woman looking out the window with a match in her hands
Image Credit: OKrasyuk via Deposit Photos.

Whether it’s wireless earbuds, ergonomic keyboards, or blue light glasses, Gen Z isn’t shy about spending on comfort. If it makes work or screen time better, they see it as a smart investment—not a splurge.

Takeout That Saves Time

Person handing a bag of food in a McDonald's drive-thru
Image Credit: Gargantiopa1 via Deposit Photos.

Cooking at home is cheaper, no doubt. But after a long day, the last thing you want is to chop veggies and wash dishes. Gen Z isn’t beating themselves up over the occasional takeout order. It’s not about being lazy—it’s about keeping your evenings manageable. If dinner shows up in a bag and buys you a little breathing room, it’s worth it sometimes.

Wellness and Mental Health Apps

Woman holding her head looking upset
Image Credit: Pixel-Shot via Shutterstock.

Meditation subscriptions, therapy platforms, or journaling apps might not seem essential to everyone, but Gen Z sees them as part of staying balanced. They’re not waiting for a crisis to invest in their mental health—they’re doing it proactively, and without apology.

It’s About Intentional Spending, Not Overspending

Blond woman's face surrounded by dollar bills
Image Credit: Keeweeboy via Deposit Photos.

Gen Z isn’t just blowing money for fun. They’re thinking critically about what adds to their lives and spending accordingly. It’s less about following tradition and more about defining comfort and happiness on their own terms.

This article first appeared on Cents + Purpose.