While some sectors are struggling, others are seeing unexpected growth this year. These industries aren’t always making headlines, but they’re creating jobs, new opportunities, and steady profits. Here are seven areas that are thriving this year—most of which may surprise you.
Secondhand Retail
More people are turning to resale—both to save money and shop with less waste. Thrift stores and online platforms are packed with buyers looking for deals and sellers clearing out things they no longer use. Clothes, furniture, electronics—it’s all moving. It’s good for your wallet and keeps stuff out of landfills, which is why resale keeps picking up steam.
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Home Improvement and Repair
High mortgage rates have led many homeowners to stay put and invest in fixing up what they have. Demand for contractors, handypeople, and home repair services is booming. Even smaller businesses offering painting, landscaping, or appliance repairs are seeing steady work. With fewer people moving, improving what they own is the new priority—and the industry is thriving because of it.
Pet Services
Americans continue to spend big on their pets, and the industry keeps growing. From mobile grooming to pet-sitting and dog-walking, these services are in high demand. Many people are working longer hours or traveling more again, which means they’re happy to pay for help with their furry friends. Small businesses and independent workers in this space are staying busy and profitable.
Solar Energy and Home Battery Storage
More homeowners are adding solar panels and battery systems to save on energy bills and prepare for outages. As equipment prices drop and incentives continue, demand has surged. Local installers, manufacturers, and maintenance providers are all benefiting. The push for cleaner, more reliable energy has turned solar and battery storage into one of 2025’s standout industries.
Elder Care Services
With the population aging, elder care has quietly become a booming field. In-home caregivers, meal delivery services, and transportation help are all in demand. Families want to keep loved ones at home longer, creating steady work for people in this space. Small businesses that offer flexible, affordable elder care options are thriving as needs continue to grow.
Event Rentals
Smaller events are on the rise, and people need the gear to pull them off. From backyard weddings to work gatherings, rentals like tents, tables, and decor are in high demand. Customers want setups that feel personal without going over budget—and rental businesses are jumping in to meet that need.
Specialty Food and Beverage
Niche food and drink businesses are having a moment. Whether it’s local coffee roasters, small-batch bakeries, or makers of plant-based snacks, consumers are eager to support unique, high-quality options. Farmers markets, pop-up shops, and online stores are helping these small producers grow. The demand for something different has helped these businesses quietly thrive this year.
Making a Big Impact
It’s not always the industries you expect that end up doing well. These surprising sectors are growing because they meet real needs and offer something people value. They show that these days, success often comes from solving everyday problems in simple, practical ways.
This article first appeared on Cents + Purpose.