Woman in apron cleaning counter with paper towel rolls

Store brands have improved so much that many now match or even outperform big-name versions. But not everything is worth buying cheap. Knowing which items to save on and which to splurge on helps you spend smarter without sacrificing quality. Here are seven items to always buy generic.

Cleaning Supplies

Woman cleaning a window wearing gloves
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Most cleaning products contain identical active ingredients, whether they are brand name or generic. Store-brand glass cleaners, disinfectants, and dish soaps perform just as well for much less. You can even mix your own cleaning solutions with vinegar and baking soda for an extra boost in savings.

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Paper Towels

Paper towels and utensils sitting on a kitchen counter
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Paper towels are an easy place to save money. While generic versions might feel a bit thinner, they work fine for most cleaning jobs. Keep a roll of stronger, name-brand paper towels for big spills and use cheaper ones for everyday messes. The savings stack up fast when you go through them regularly.

Trash Bags

Trash can overflowing with garbage
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A sturdy trash bag does not need a fancy label. Generic brands with thick plastic and drawstring tops hold up well under daily use. If you’re worried about durability, test a small box before buying in bulk. In most cases, the cheaper version performs just as well as the big brands.

Over-the-Counter Medicine

Over the counter medication sitting on a pharmacy counter
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Generic medicines are required by the FDA to have the same active ingredients as name brands. Pain relievers, allergy pills, and cold medicine work exactly the same for a lower price. The packaging might look plainer, but the relief is identical. This swap alone can save hundreds each year.

Pantry Staples

Stocked, organized pantry
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Items like rice, flour, pasta, and sugar rarely differ in taste or quality. Store brands often come from the same manufacturers as premium ones. Buying generic pantry basics gives you the same results for less, especially when purchased in bulk. Save your extra cash for fresh ingredients instead.

Spices and Seasonings

Trader Joe's storefront with bottles of seasonings in front
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Freshness matters more than the brand. Generic spices are just as flavorful when stored properly. Buy smaller quantities and replace them every few months to keep them potent. You’ll spend less and get better-tasting meals without overpaying for fancy labels.

Cleaning Tools

Sponge sitting in sink with water turned on
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Sponges, scrub brushes, and microfiber cloths wear out quickly no matter how much you spend. Generic versions get the job done at a fraction of the cost. Replace them regularly for the same performance as expensive brands without wasting money on something disposable.

Batteries

Double AA batteries
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This is one item where quality counts. Generic batteries tend to lose charge faster and can leak over time. For remotes or smoke detectors, it’s worth investing in trusted brands like Duracell or Energizer. They last longer and perform better in high-drain devices.

Light Bulbs

3 Light bulbs, one with a dollar sign inside on blue background
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Not all light bulbs are created equal. Cheap generics often burn out faster and produce uneven lighting. Quality LED bulbs from reputable brands cost more upfront but last years longer. They also use less energy, which saves money in the long run.

Laundry Detergent

Woman putting in a load of laundry and using detergent pods
Image Credit: HayDmitriy via Deposit Photos.

Generic laundry detergent often struggles with heavy stains and may leave residue behind. Name brands like Tide or Persil clean better and work well in cold water, saving energy too. For sensitive skin, stick with trusted brands that clearly label hypoallergenic formulas.

Toilet Paper

Skids of Kirkland toilet paper in Costco store
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Low-quality toilet paper breaks apart easily and wastes more sheets. Spending a little extra on a strong, soft brand prevents frustration and lasts longer per roll. It’s one of those everyday essentials where quality makes a noticeable difference.

Pet Food

Woman giving cat food
Image Credit: Shutterstock.

Pets thrive on consistent, balanced nutrition. Some generic pet foods rely on cheap fillers instead of real protein. Look for brands that list meat as the first ingredient and avoid artificial colors. Paying more for quality food can improve your pet’s health and reduce vet visits.

Spend Smart, Not More

Young woman with shopping bags and cash with a yellow background
Image Credit: New Africa via Shutterstock.

Buying generic where it makes sense helps you save hundreds each year without feeling deprived. Focus on value and performance, not the brand name. When you know which items to save on and where to spend a little extra, your budget stretches further and your home runs just as smoothly.

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The article 7 Household Items You Should Always Buy Generic (and 5 You Shouldn’t) first appeared on Cents + Purpose.