Gen Z spends differently than Boomers, focusing on what feels meaningful. They’ll often pay for wellness, tech, and experiences that add real value. Many also look for products that fit with sustainability. Here are thirteen things this generation is more willing to spend on.
High-End Sneakers and Streetwear
For many in Gen Z, sneakers are more than shoes, they’re status symbols and investments. Limited releases and collaborations drive up demand, and resale markets thrive on the hype. Some pairs even sell for thousands, making them collectibles as much as fashion. Streetwear brands have become cultural staples rather than niche trends.
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Travel Experiences
Instead of fine china or suburban homes, Gen Z is prioritizing travel. Many would rather spend on weekend getaways, festivals, or international trips than buy luxury goods. Social media also fuels the desire to explore and share new experiences. Even with tighter budgets, travel ranks high on spending priorities.
Wellness and Self-Care
Gen Z has normalized spending on therapy, skincare, and mental health tools. Rather than viewing self-care as indulgent, they see it as essential. That includes subscriptions for meditation apps, high-end skincare, or gym alternatives like boutique fitness. Prior generations may have skipped these costs, but Gen Z embraces them as necessary investments. Wellness spending continues to climb across this age group.
Technology and Gadgets
New phones, tablets, and laptops are top priorities for Gen Z. Unlike Boomers who resisted constant upgrades, younger buyers see tech as central to their lives. Many line up for the latest iPhone or gaming console, even if it means stretching their budget. Quality tech feels like an investment in work, play, and communication. Staying connected is non-negotiable for this generation.
Sustainable Clothing
Fast fashion is still popular, but many Gen Z shoppers spend extra on sustainable or secondhand options. Thrift stores, resale apps, and eco-conscious brands appeal to their values. Paying more for clothes that last longer or reduce waste is worth it to many. The shift has forced big brands to rethink their practices. According to McKinsey & Company, Gen Z leads in demanding sustainability from fashion brands.
Concerts and Live Events
Live music is another category Gen Z won’t skip. Even with ticket prices soaring, younger fans save up to see their favorite artists. Festivals like Coachella or Lollapalooza often sell out quickly thanks to this generation. The experience of live entertainment is seen as more valuable than material goods. Music remains a splurge area that connects identity, community, and joy.
High-Quality Coffee and Dining Out
While they cut back on tipping at certain spots, Gen Z still splurges on specialty drinks and trendy dining. They’re willing to pay $7 for a crafted latte or $25 for a food-truck fusion meal if the quality and experience are there. Food is part of their social life and identity. It’s less about convenience and more about quality and novelty.
Gaming and Virtual Worlds
Video games, streaming, and digital platforms are a major spending area. From consoles to in-game purchases, Gen Z prioritizes interactive entertainment. Many see it as a community hub as much as a pastime. The rise of esports and online gaming economies adds another dimension. It’s one of the fastest-growing categories of Gen Z spending.
Health-Conscious Food
Younger buyers often choose organic, plant-based, or ethically sourced foods, even if they cost more. They see diet as part of long-term health and sustainability. Grocery bills may be higher, but it aligns with their values. Meal kits and specialty products like oat milk have thrived because of this group. Healthier choices are a splurge they’re comfortable with.
Pet Care and Products
Gen Z pet owners treat animals like family, splurging on premium food, toys, and accessories. Many even buy smart feeders, pet insurance, or custom outfits for their pets. Spending in the pet category has climbed steadily, fueled by younger buyers. It’s not just about care, it’s about lifestyle. Pets are one of the biggest “emotional splurge” categories.
Personal Development
Courses, certifications, and workshops are big investments for Gen Z. Many prefer to spend on skills that advance careers or side hustles rather than traditional degrees. Online learning platforms make it easier to buy into this trend. The payoff is both practical and personal. Investing in themselves feels more valuable than status goods.
Eco-Friendly Transportation
Instead of gas-guzzling cars, Gen Z is drawn to electric vehicles, bikes, and scooters. Even if the upfront cost is higher, they see long-term savings and environmental benefits. Rideshare memberships and transit passes also make sense in urban areas. This generation is less tied to car ownership and more focused on sustainable options. Green transport feels like the future worth spending on.
Home Comfort and Aesthetics
While Boomers invested in formal dining sets, Gen Z spends on cozy and aesthetic home upgrades. Think mood lighting, ergonomic chairs, or stylish décor for smaller spaces. It’s about making everyday life more comfortable and Instagram-worthy. Practical but stylish living matters more than size or tradition. Home becomes an extension of their identity and creativity.
Where To Focus Your Spending
If you’re inspired by Gen Z’s spending habits, focus on splurges that bring real value. Experiences, wellness, and sustainable products often pay off in happiness or long-term benefits. The key is balance; splurge on what matters most, while saving in areas that don’t align with your values. Intentional spending creates joy without wrecking your budget.
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